Work: Currently a Design Manager at Meta.
Education: Currently a Ph.D. student in Design at Carnegie Mellon University. I earned a Master's in Strategic Design & Management from Parsons School of Design. I also earned a BS in Entrepreneurship and a BA in International Studies from the University of Utah.
Next Case
How might we develop campaign awareness of brand initiatives to drive long-term and exponential growth?
Teaching lifestyle sports to help children gain coping strategies and learn new skills that can positively affect their development and their communities.
Built outreach campaigns through authentic storytelling that engages donors and supporters, thereby acquiring sustaining donors and laying the foundation for growth
May - December 2017
The Fas Project Africa campaign was completed in Sierra Leone, where nearly 70% of the male and 80% of the female population are illiterate. The Campaign impacted the lives of school children, especially orphans.
The campaign began in partnership with local orphanages. Through sales of surf merchandise, the campaign provided children with desperately-needed school supplies and funded an after-school program teaching children how to swim, surf and skate. Surfers and skaters donated their time to teach children, simultaneously leaving a positive mark on extreme sports culture.
The campaign’s primary purpose was to equip local teachers and orphan-students with the tools and supplies needed in their schools. Additionally, the team at-risk children opportunities to learn to use skateboards and surfboards as healthy lifestyles and means of confronting the hardships and social challenges they are facing.
Map of Africa highlighting Sierra Leone
1.4 billion people live in extreme poverty on an average of $1.25 or less per day.
I combine storytelling with campaign activities, in order to tell the brand story of our initiatives among the children
40 % of kids in Sierra Leone have suffered stunting or impaired growth that can permanently damage cognition
3 in 10 children are child beggars who ask for food or money as a means of survival
Moveable business – a child moving from one place to another with some form of business; typically carrying items for sale.
Nearly 30% of children in Sierra Leone are uneducated.
Commercial Sex Workers (CSWs) – any child either engaging in or advertising herself with a view to engaging in transactional sex.
Permanently on the Street – any child found on the streets during the late-night counts (between midnight and 4 am).
Nearly one out of every two children are obliged to work in order to help support the needs of their family. Some find work as domestics; thousands of others, however, end up working under extremely dangerous conditions and sometimes die as a result.
40 % of kids in Sierra Leone have suffered stunting or impaired growth that can permanently damage cognition
3 in 10 children are child beggars who ask for food or money as a means of survival
Moveable business – a child moving from one place to another with some form of business; typically carrying items for sale.
Nearly 30% of children in Sierra Leone are uneducated.
Commercial Sex Workers (CSWs) – any child either engaging in or advertising herself with a view to engaging in transactional sex.
Permanently on the Street – any child found on the streets during the late-night counts (between midnight and 4 am).
Nearly one out of every two children are obliged to work in order to help support the needs of their family. Some find work as domestics; thousands of others, however, end up working under extremely dangerous conditions and sometimes die as a result.
Who:
Fas Project staff videographer Zach Fackrell carrying a local child
What:
Touring an orphanage to see living conditions
Where:
Sierra Leone, West Africa
Who:
Fas Project staff videographer Zach Fackrell carrying a local child
What:
Touring an orphanage to see living conditions
Where:
Sierra Leone, West Africa
A boy who has never seen a skateboard in his life cruises successfully after receiving tips from the director, Fas Lebbie. Like many at the clinic, he could not afford his own shoes.
300 children taught to surf; dozens taught to skateboard. 10 schools and 15 orphanages sponsored by Fas Project.
300 children taught to surf; dozens taught to skateboard. 10 schools and 15 orphanages sponsored by Fas Project.
300 children taught to surf; dozens taught to skateboard. 10 schools and 15 orphanages sponsored by Fas Project.
Nick Jones, staff member, teaching children ABCs.
After receiving his first lesson, a boy at the Bureh Beach Surf Club heads out to surf.
The streets of Freetown, Sierra Leone cleared and fascinated locals.
Delinquency and teen pregnancy are significant problems affecting children in Sierra Leone. Bureh Beach Surf Club offers youth a positive alternative.
There, children develop their skills and confidence, protected and mentored by owner Jabez and his staff.
Delinquency and teen pregnancy are significant problems affecting children in Sierra Leone. Bureh Beach Surf Club offers youth a positive alternative.
There, children develop their skills and confidence, protected and mentored by owner Jabez and his staff.
Who:
Campaign founder Fas Lebbie
What:
Teaching eager children to skateboard. For Fas, the project offered opportunities to reconnect with his heritage in his country of birth.
Who:
Campaign founder Fas Lebbie
What:
Teaching eager children to skateboard. For Fas, the project offered opportunities to reconnect with his heritage in his country of birth.
