Work: Currently a Design Manager at Meta.

Education: Currently a Ph.D. student in Design at Carnegie Mellon University. I earned a Master's in Strategic Design & Management from Parsons School of Design. I also earned a BS in Entrepreneurship and a BA in International Studies from the University of Utah.

Prev Case

Next Case

Chafe Screen

The Challenge

How might we save family beach vacations with regards to child chafing?

The Insight

Each summer, over one million kids suffer from clothing or swimsuit chafing. To save children from discomfort while at the beach or in the water, Chafe Screen was developed.

The Solution

Chafe Screen- make from new ingredients. Tea tree oil, a major ingredient, gives families new hope and comfort to enjoy beach days without their children chafing and ruining their vacations.

Date

July 2018

Role : Product designer

  • Design Concept
  • Branding
  • Visual Design
  • Business Strategy
  • Product Development
image
F79225
2CD4F5
image

Chafing

What is Chafing?

Chafing is a type of skin irritation caused by skin rubbing against skin or rubbing against clothing and shoes. The friction is exasperated by sweat.

image
The Product
image

The Problem

"On the third day of our vacation, my son got a terrible rash on his inner thighs- so bad he would no longer go in the ocean because the saltwater stung his little leg. They were very red and bumpy. The wet bathing suit also irritated it. I tried baby powder, vaseline, everything. Unfortunately, by the time they got better, it was time to go home!” -Heather, one of the millions of real-life moms who need ChafeScreen

The Research
Each summer, 10 million kids suffer from clothing or swimsuit chafing. That’s ten million kids playing in discomfort-- or worse, spending beach days in homes or hotel rooms. With an all-natural and affordable anti-chafing sunscreen cream, Chafe Screen could save millions of vacations, making them carefree and comfortable for every member of the family.
Other people are allowing chafing rashes to ruin their vacations. With ChafeScreen, focus on the important things: relaxing and enjoying yourself!
image
image
Chafe Screen
image image
Chafe Screen
image
image
image
image
image
image
image
Sun, Sand and Sea
image
Sun, Sand and Sea.
image
image
Chafe Screen’s creamy colors capture the comforting vibes of vacation: Yellow tones represent the warmth of summer sun and soft tan suggests clean sandy beaches. Deep and calm blues reflect clear sea and sky, and the comforting protection of Chafe Screen.
Sun, Sand and Sea
image
Chafe Screen’s creamy colors capture the comforting vibes of vacation: Yellow tones represent the warmth of summer sun and soft tan suggests clean sandy beaches. Deep and calm blues reflect clear sea and sky, and the comforting protection of Chafe Screen.
image
image
image
With 30 SPF full-spectrum protection, Chafe Screen filters harmful ultraviolet, keeping skin smooth and comfortable on even the brightest days and the longest stays at the beach.
image image
With 30 SPF full-spectrum protection, Chafe Screen filters harmful ultraviolet, keeping skin smooth and comfortable on even the brightest days and the longest stays at the beach.
image
image
image
When your kids are happy, you’re happy. Prevent chafing completely with Chafe-Screen, the all-natural tea-tree oil-based formula that protects the skin and ensures everyone has a good time.
When your kids are happy, you’re happy. Prevent chafing completely with Chafe-Screen, the all-natural tea-tree oil-based formula that protects the skin and ensures everyone has a good time.
image
image
image
Chafe prevention made from all-natural tea tree oil
Chafe prevention made from all-natural tea tree oil
image
image
image
image