As a senior product designer at PTC, I led the user experience strategy for AR/AI products serving over 1 million enterprise users, focusing on remote assistance and work instruction tools. I drove the transformation of industrial AR applications through comprehensive field research and AI integration, collaborating directly with manufacturing partners across 40 industrial locations. Under my leadership, I implemented three core methodologies: field-based user research, iterative AR prototyping, and AI-enhanced user testing. This approach included establishing regular on-site observations, rapid prototyping sessions, and continuous feedback loops with manufacturing teams, ensuring solutions met real-world industrial needs.
Research Lead, PTC
Team & Leadership Responsibilities
Confidentiality: Given the sensitive nature of industrial AR/AI implementations, certain technical specifications and client details have been adapted, while accurately representing the impact of our manufacturing solutions.
Project Duration: June 2019 - May 2021
Team: Fas Lebbie, Dr. Eva Agapaki, PTC Innovation Runway Team
Leadership Initiatives
As Senior Product Designer at PTC, I led the user experience strategy for AR/AI products serving over 1 million enterprise users. Through implementing three core methodologies—field-based user research, iterative AR prototyping, and AI-enhanced user testing—I drove the transformation of industrial AR applications while collaborating directly with manufacturing partners across 40 industrial locations.
Design Programs & Actions
1. Cross-Platform AR Experience & Operations
Vuforia Chalk Development: Led the creation of an intuitive remote assistance interface used by 1M+ enterprise users daily, establishing new standards for industrial AR applications.
Platform Integration Framework: Developed unified experience architecture across web, mobile, and RealWear AR interfaces, ensuring consistent user experience across all platforms.
Design System Standards: Created comprehensive AR interface guidelines and standardized design patterns for industrial AR applications, accelerating development cycles while maintaining consistency.
2. AI-Enhanced Manufacturing Solutions
Expert Capture Tool: Developed AI-guided UX systems that significantly reduced training time and improved operational accuracy across manufacturing operations.
Real-time Object Detection (RTOD): Created MVP with enhanced AI recognition capabilities that reduced spare parts order errors in the $2B industry.
Manufacturing Intelligence Framework: Implemented AI-driven analytics to optimize workflow patterns and improve operational efficiency.
3. Field Research & Implementation
Manufacturing Site Studies: Conducted comprehensive research across 40 industrial locations, documenting and analyzing industrial workflow patterns.
User Behavior Analysis: Established a systematic approach to capturing and analyzing industrial workflow patterns, creating actionable insights for product development.
Feedback Integration System: Created continuous improvement cycle with end-users, ensuring product evolution aligned with actual manufacturing needs.
Leadership Impact
Short Term Impact
Implemented initial cross-platform AR interface for Vuforia Chalk, establishing immediate improvements in remote assistance capabilities. Achieved early adoption among manufacturing teams and demonstrated potential for scaling across industrial sites.
Mid Term Impact
Developed and deployed AI-enhanced features through Expert Capture Tool, resulting in significant reduction in training time and improvement in operational accuracy. Expanded implementation across 40 industrial sites while refining the user experience based on field feedback.
Long Term Impact
Created lasting transformation in industrial manufacturing processes through AR/AI integration, establishing new standards for remote assistance and work instruction. The implemented frameworks continue to drive innovation in industrial AR applications, supporting PTC’s position as a leader in manufacturing technology.
My systematic approach to industrial AR/AI design transformed PTC’s impact in the manufacturing sector. Through comprehensive field research and user-centered design methodologies, we successfully developed and implemented AI-guided UX solutions that delivered measurable improvements in efficiency and accuracy. The success of Vuforia Chalk and Expert Capture Tool demonstrated the effectiveness of our integrated approach to AR/AI innovation. These initiatives helped reposition PTC’s design function from traditional UI development to strategic AR/AI experience innovation, directly contributing to PTC’s goal of revolutionizing industrial manufacturing through advanced technologies. The transformation has established new standards for industrial AR applications while delivering substantial business impact in the $2B industry through improved efficiency and reduced errors.
