Expert Capture AI/AR

Bridging Industrial Expertise Gaps Through Intuitive Interface Design

Project Overview

PTC’s Vuforia Expert Capture transforms how industrial enterprises preserve and share operational expertise. In an industry facing a critical skills gap with 10 million manufacturing jobs potentially going unfilled, my time at PTC building better experience design innovations in collaboration with other team members created a seamless bridge between expert knowledge and new learners. We developed a solution that delivers better user outcomes by reimagining how complex industrial procedures are captured, edited, and consumed through augmented reality interfaces. Our design approach balanced the technical requirements of industrial environments with the need for intuitive user experiences, resulting in a platform that reduces training time by 50% while speeding up the documentation of standard operating procedures by 10X.

My Role

As part of the Expert Capture product team, I was a product designer who helped build and redesign essential and new features.

Confidentiality: The insights and designs shared in this case study belong to PTC's confidentiality. Specific details have been modified to protect sensitive information while showcasing my UI design skills.

Project Duration: June 2019 - January 2020

Key Partners: RealWear, Microsoft HoloLens

Team: Fas Lebbie, Duffy Fallon, Kathy Saviola, James Lema

Problem Context

The Vuforia Expert Capture product addresses the industrial knowledge gap. The existing process for documenting expert knowledge was inefficient and inconsistent, requiring significant time investments from high-value workers and often resulting in incomplete or difficult-to-follow instructions. Subject matter experts spent an average of 7 hours per week answering repetitive questions that could be addressed through better documentation, creating a substantial productivity drain. The interface needed to accommodate extreme workplace constraints: industrial environments with noise, protective equipment requirements, varying lighting conditions, and workers who prioritized efficiency over technology adoption. Additionally, the solution needed to support diverse user journeys—from experts documenting procedures to reviewers ensuring quality and compliance to novices consuming real-time instructions. Previous interface iterations suffered from excessive complexity, with industrial users abandoning documentation efforts after encountering too many interaction steps.

Key Features

I have included some of the feature design artifacts I was personally involved with during my time at PTC, specifically for the Expert Capture product. While I worked on many features, I have highlighted some UI design projects to provide insights into my contributions: I show the  UI designs for  Capture Flow, the versioning and approval workflow, and the speech recognition interface. These examples illustrate some of my design work but do not represent an exhaustive list of all the features I contributed to.

Reflections & Impact

Working on the entire Vuforia Expert Capture ecosystem at PTC and applying human-centered design methodologies across web, mobile, and AR devices contributed to improving user experience in complex industrial knowledge into accessible experiences across 40 manufacturing sites. This experience improved my technical design background in UI, where I can bridge technological complexity and human expertise to create intuitive interfaces that empower frontline workers while addressing critical business objectives in industrial environments.

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