Franklin Guttman’s project addresses urban transportation challenges through innovative design solutions that enhance commuter experiences, reduce environmental impact, and reimagine transit infrastructure for evolving urban systems and changing passenger needs.

An analog intervention addressing digital overwhelm through card-based contemplative prompts. This low-tech approach creates technology-free spaces for mindfulness, offering tools for cultivating awareness in fast-paced digital environments.

A community ritual transforming waste perception through “scrap-sculpting” exchanges. Participants create mementos from personal waste, establishing meaningful household fixtures that foster intergenerational appreciation and address environmental concerns.

A subversive board game placing players as honeybees navigating environmental challenges like habitat loss and industrial production. The game fosters empathy for pollinators while delivering sobering messages about ecological stewardship.

Combines physical playing cards with IoT technology enabling asynchronous bonding between parents and children during formative years, transforming bedtime routines into flexible, creative interactions that preserve connection despite separation.

Challenges America’s car-centric infrastructure through an immersive digital experience guiding users through unwalkable cities. The campaign disrupts established mental models, helping audiences envision pedestrian-friendly alternatives that reduce social disparities and environmental impact.

A comprehensive campaign empowering young girls experiencing their first menstrual cycles through educational booklets, product kits, and accessible public dispensers. The project demystifies menstruation by providing clear, inclusive information and practical tools, helping adolescents navigate their early experiences with confidence. It works to destigmatize natural bodily functions through informed support and early intervention.

Transforms vacuuming from laborious task to aesthetic experience by reimagining the appliance as sculptural furniture with shape-change capabilities and integrated lighting. Challenges conventional home appliance design by elevating utilitarian objects to decorative centerpieces.

A pop-up vending machine campaign juxtaposing processed and healthy foods with nutrition facts at purchase point. Creates disruptive awareness moments to subvert thoughtless consumption patterns and redirect college students toward healthier snack choices.

A visual intervention highlighting the escalating problem of abandoned rental scooters cluttering public spaces. Through hyperbolic imagery and bold design cues, the project prompts viewers to consider the social and environmental impact of unchecked scooter behaviors. It challenges audiences to recognize how small individual actions can collectively transform shared environments.

A conceptual system reframing smartphones as shared public resources accessed through secure ID authentication. By challenging planned obsolescence and promoting communal device use, the project encourages mindful digital consumption and reduces electronic waste. Origin’s distinctive cases serve as visible reminders of sustainable, community-centered technology practices.

A delivery app offering eco-friendly packaging to restaurants through monthly subscriptions. Features strategic design elements like dedicated “eco” categories and promotional benefits to encourage environmentally conscious dining choices during increased pandemic delivery demand.

A wearable device tracking phone usage during meals, providing reminders to put devices away. Addresses screen time infiltrating social dining experiences, helping users maintain technology awareness while enhancing quality time with friends and family.

A dining service offering discounted meals with strangers to combat social media’s isolating algorithms. Uses warm branding, authentic testimonials, and social proof tactics to encourage diverse in-person interactions and break down social isolation barriers.