Work: Currently a Design Manager at Meta.
Education: Currently a Ph.D. student in Design at Carnegie Mellon University. I earned a Master's in Strategic Design & Management from Parsons School of Design. I also earned a BS in Entrepreneurship and a BA in International Studies from the University of Utah.
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How might we reimagine the Geico interface design that will build trust with its members, maintain the Iconic Geico brand’s identity through effective progressive disclosure.
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Whether you know it through the gecko or the caveman, GEICO is one of the most well-branded insurance firms in the US. The Maryland-based firm is a wholly-owned subsidiary of Berkshire Hathaway and provides coverage for more than 27 million vehicles owned by more than 16 million policyholders. It’s an insurance force to be reckoned with.
GEICO’s website provides customer facing access for sales, service, claims, and other features. One of the company’s goals is to increase downloads of and traffic to the GEICO Mobile app for existing customers. Another goal is to maintain or improve self-service metrics.
• Limited access to the design system
• Limited User research to influence the design
• No Access to Analytics: Limited data-driven insights such as heat maps, google analytics,
Adobe Analytics, etc)
• Product feasibility: limited co-creation with stakeholders & developers for more insights on
feasibility viability.
• Site Flows
The design needs to “Communicate With them”
The design intervention should speak to users in ways they can understand and make it easy to find answers to their questions.
My design solution is an Assumption ( haven’t spent time with real users yet)
Next Steps: Is my design intervention the best UI to
communicate the target users?
The design needs to “Guide them”
The interaction design should show users what they can do, tell them what to expect, and help them along the way so they feel
empowered to move forward. What incentives do we need to put in UI to get to mobile app faster
The design needs to “Motivate them”
The design needs to show users the value that makes this worth their
time and encourages them to complete the process.
What incentives do we need to put in UI to get to mobile app
faster
We developed a high-fidelity site design using the low-fidelity design as a skeleton on which to build more features. Now we began to shape a complete prototype.
• How easy is it for users to learn the incentives & benefits
that will lead them to mobile app downloads the first time
they encounter the design?
• How much time does a user spend to find incentives and
benefits
• Once users have learned the design, how quickly can
they perform tasks?
• Time dedicated to the task
• Number of clicks ( which areas are heat spots etc)
How many errors do users make,
how severe are these errors, and how easily can they
recover from the errors? Goal : to find usability issues that
prevent users from achieving the Business goal +
customer goal (JTBD)
• To learn the numbers of people that land on both
pages and leave without further ado or stayed
engage for a longer period of time
• To examine which page people who get off to explore
CTA links or other page sites further and which page
people stayed on longer.
These are simply averages. You’re looking at the average
time people spend on both sites and the average
number of people who visit both sites.
The quantity of conversions and quality of your metrics is
how we will keep score to determine which page is likely
to be chosen to further iterate upon and develop
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scramng essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum. when an unknown printer took a galley of type and scrambled it to make a type specimen book.
