Work: Currently a Design Manager at Meta.
Education: Currently a Ph.D. student in Design at Carnegie Mellon University. I earned a Master's in Strategic Design & Management from Parsons School of Design. I also earned a BS in Entrepreneurship and a BA in International Studies from the University of Utah.
Next Case
89% of potentially life-saving innovations never make it to market. How might we deliver these innovations to people who need it the most?
With thousands of IP technologies sitting on shelves, we focused on IPs created by universities and the healthcare industry. We then researched our potential audience and defined their needs, actions, and behaviors.
Designed and developed an mvp web app marketplace for the offer and acquisition of technology and intellectual property that will benefit those in need. From this, Sensyo was able to secure up to 5 million dollars in investment funding.
October 2018 - January 2019
Sensyo brings healthcare innovation and solutions to everyone in the world. It creates an environment where people can innovate, create, imagine, and see their ideas make a difference in people’s lives, every day, throughout the world.
Sensyo’s goal is simple: to bring healthcare innovation and solutions to everyone in the world. Our goal for this project was to create a web app marketplace that acts as an incubator for innovators and marketplace for investors. Our interface should allow offers, pitch decks of innovations, and acquisition of technologies and IP's across the world in the health care sector.
Taking your idea to the world
Every day, almost 2,000 children die from diseases linked to unsafe water and lack of basic sanitation and 270 million children have no access to health care.
Your innovation can be commercialized and supported in any market globally. Present your idea and connect with our world-class network of trust partners.
You. Your ideas. Our partners. All working together in one brilliant, socially-focused ecosystem.
Sensyo connects healthcare entrepreneurs and inventors -- with their life-saving ideas -- to the investors and healthcare providers who can bring those innovations to the front lines of healthcare.
89% of potentially life-saving innovations never make it to market. Now, through one life-science collaboration hub, Sensyo lowers the barriers of entry for innovators, making healthcare borderless through their virtual network hub.
Investors
Government
Entrepreneurs
Universities Innovators
Our process began with understanding the innovators, investors, and service providers in the healthcare industry: what were their goals? What problems did they see in the current innovation pipeline? What did they believe would make the most difference in bringing life-saving innovations to the market?
Outside of the 3 personas is there another group to consider?
The Investor (content consumer)
Problems that we need to solve
how do we get to the innovation?
how do we get to the opportunity?
how do we find an organization?
how do we define tasks?
what do I as Investor look like as an organization?
how does the Admin work?
how does Sensyo create a safe space?
The Innovator (content author)
Problems that we need to solve
how to communicate opportunities?
how to communicate innovation?
how do we find an organization?
how do we define tasks?
what do I as an organization look like to an Investor?
how does the Admin work?
how does Sensyo create a safe space?
Service Provider (innovation support)
Problems that we need to solve
how to communicate opportunities?
how to communicate with an innovator?
how do we find an innovator?
how are we by an innovator?
how do we define tasks?
what do I as an organization look like to an innovator?
how does the Admin work?
how does Sensyo create a safe space?
The team gathered key insights from our user interviews and contextual inquiries and use sticky notes to sort and generate ideas based on its hierarchy of importance. These insights included information from innovators or entrepreneurs, investors, and service providers. Then the team self-organized and gathered themes and highlighted and generated action plans based on the insights that were the most important.
We asked many questions during the process: What design elements will make the Sensyo medical innovation incubator idea work for all stakeholders? Who wins in the platform and who loses and how might we make it more equitable? What will we do to ensure successful innovators’ ideas move through the incubator all the way to market? How can we protect users’ ideas while also ensuring they receive needed exposure?
After spending a few weeks in the sense-making process, we created a low-fidelity wireframe to show the user journey on the platform for the different stakeholders and use cases to identify what jobs users within the platform are hiring the platform to do. This process created a feedback loop and co-creation sessions with entrepreneurs, innovators, and investors as user pathways through the app began to emerge.
Our low fidelity designs created the basic architecture of the app, highlighting key features while leaving room for emergence through new insights and more stakeholder testing.
From inception to peoples hands, a complete end-to-end solution with Sensyo's elite partner networks. Real-time intake and flow of innovation into the app interface to healthcare investors, with important features designed to serve their needs:
After several design iterations, we pivoted our attention to the testing process. To receive key feedback on our MVP designs, we collaborated with university scholars from research universities at Harvard and the University of Utah and local entrepreneurs from Utah and Massachusetts. We also involved several startup investors in the testing process.
Through our workshop from testing our MVP, we discussed answers to questions like:
Through feedback, investors disclose what information they wanted most to see on an innovation’s pitch deck and what features on the app that could capture their interest more quickly.
Our interface designs offered a small step solution within a large system issue that brings health care ideas to markets and connects innovators to success.
With 89% of healthcare innovation never reaching investors, a huge gap exists between healthcare innovators, the investors who can make ideas a practical reality, and the healthcare professionals whose work would benefit from the idea. The Sensyo team believed three million life-saving-ideas could emerge through a Sensyo app by 2030.
Through a user-centered design process followed by rigorous testing and expert feedback, the app became what the team wanted and needed: a digital incubator space for healthcare innovations, designed to erase borders between innovators, investors, and service providers of different nations, generations, and cultures.
