Work

I started in brand and lifestyle design, where Snapback Lifestyle put watches in the hands of hip-hop artists, and Forever a Surfer, brought surf and skate clinics to war-torn parts of Africa. At Western Digital, SanDisk, hardware taught me that infrastructure decisions are experience decisions.

At Finicity and Mastercard, where high trust was the product, I built open-banking infrastructure that lets people share financial data on their own terms. Experian Boost counted rent that 35 million credit-invisible Americans were already paying, lifting thin-file scores by 19 points. Financial Data Exchange traded credential-sharing for consent across 53 million accounts. Acme Lending rebuilt income verification for gig workers whose steady earnings looked unsteady on paper.

At PTC, the work focused on technical design in AI, AR, and VR technologies. Vuforia Chalk put a remote expert's hand on a technician's screen. Vuforia Editor turned AR expert capture into audit-ready instructions across 40 manufacturing facilities. The AR Handbook carried six years of lab research onto factory floors as innovation-viable products at Porsche and IKEA.

At Consumer Reports, I moved from designing products to building the research systems behind them. That opened civic, social innovation, and healthcare work through Thought Cab, the studio I founded. The 2020 US Census Benefit Calculator reframed participation from civic duty to household benefit, reaching 400,000 hard-to-count immigrant families in New York City. OC Links and OC Digital Resource Navigator rebuilt Orange County's fractured behavioral health network for 650,000 residents, cutting crisis response 47 percent. Coral Health built at-home cancer screening around one finding: people of color avoid the system, not the care. Galderma moved injector training out of the conference room, so 100,000 clinicians (physicians and plastic surgeons) in 40 markets learned on their own patients through digital education systems.

Memory Tubes made Union Square a research site using public installations, sharpening how I work with provotypes before prototypes. Life of a Miner VR walked US consumers into a diamond mine in Kono, activating actionable empathy toward the costs of extraction. Diamond Valuation AI gave miners the market price of what they dig, giving back power and visibility to communities the trade has long exploited.

At Meta, I built a Scalar leadership approach to raise my team's craft and maturity. Design Assist AI made scattered research queryable, first for designers, then for engineering and product. At Franki, I'm building the team across product design, research, and brand with sacrificial concepts like Circle, which proposed a system for turning a first purchase into a habit.