Approach

My Approach

Design makes and unmakes, which means everything built in our world can be redesigned. That lens lets me see the benefits a design delivers to direct stakeholders, and the burdens it distributes to invisible stakeholders, at multiple scales.

How I Lead

I lead by designing the conditions for my team to do their best work. In practice, that is my Scalar Leadership Approach, six years of applied research into building design currency and how design scales inside an organization, across five dimensions, each carrying a commitment I make and an ask in return: personal, product, team, strategy, and company. Tested at Meta across fourteen product portfolios, at Consumer Reports across six research teams, and at MIT GOV/LAB with civic institutions on two continents.

How I Work & What I Make

I work as an embedded ally, prototyping solutions within a system instead of observing it, accountable to the people who live with the outcomes of my design. My research background brings the rigor to turn a real signal into evidence for foresight, then into product innovation or system change. Success lets me build the operations that make it repeatable, staying close enough to the work to know when to pivot, enhance, or innovate. My use of AI as a raw material follows the same premise, and my collaboration with people follows a systems lens, because collaborative co-design systems are what let anything meaningful get built.

How We Could Work Together

I engage through embedded design leadership for teams at an inflection point and offer advisory and consulting for founders, institutions, and governments who need a thinking partner. Ongoing Current advisory includes: MIT GOV/LAB, Galderma, Parsons ELab, and InGenius Prep. I give talks and workshops that run as working sessions, and I typically offer mentor and coach students, designers, and entrepreneurs. Get in touch

Who I Work Best With

I am most useful when there is no direction yet, and the work is figuring out what you value before you can act on it. When you are pre-product-market fit and using deep research through forsighting to take bets. Additionally, when you are mid-transition, clear on where you are going and wanting a strategy you can carry at scale, and the system underneath has to hold. If any of these resonate, let's talk.